Social marketing blog

Thursday, October 23, 2014

We need new news

I’m going to start with a confession. Until just over a year ago, I wasn’t interested in ‘the news’. I may now be the co-founder and editor-in-chief of a news company, but I’m pretty new to the news thing. Read more on We need new news… The Wall Blog

Landing Page Optimization: Leveraging perception to tip the value scale (Part 1)

Tweet In an experiment with a B2B company, we split tested two landing pages against each other. Let me give you a brief background on the test, and then, I invite you to guess which landing page produced the most leads.   Background This B2B company wanted to promote one of its thermal imaging cameras by creating a downloadable guide where people can enter personal information on a landing page registration form and then get access to a product guide download that will help them choose which thermal imaging camera to purchase. Which landing page do you think generated the …continue reading

Perception vs Reality in the Eyes of a Decision Maker

Tweet Every company struggles with finding ways to convey the value of their product or service in an impactful way. The reasons for subpar value proposition can range anywhere from the value of the product being presented in a convoluted or confusing way to not reaching the customer when they are motivated to buy. In some cases, the mindset or pre-existing biases can cloud the value proposition in a potential customer’s mind. The ability to overcome that destructive perception is key to guiding a potential customer through any sales funnel.   Clarity trumps persuasion — and a wrong perception Anyone who …continue reading

Dear McDonald’s: No One Wants To See How The Sausage Is Made

I’ve written up brilliant strategic plays by McDonald’s in the past. But I’ve also shared that they’re completely and totally misguided in their recent tactic of showing “how the sausage is made” and how their “food” is created in a laboratory / factory. The previous example was the gag-worthy chicken goop. The latest was one I stumbled upon was just released today. They’re apparently paying (ex) Mythbuster Grant Imahara as their new celebrity corporate shill, who goes inside of a McDonald’s beef supplier to show you how their hamburger patties are made. Here’s the video: Here’s the thing: as with the …continue reading

What a 173% Increase in Clickthrough Can Teach You About Subscribers

Tweet At MarketingExperiments, we define friction in a conversion process as a psychological resistance to a given element in a sales process. If you’ve ever waited in a long line at a theme park in July, that’s friction personified. It’s the hot and sweaty agony that makes a customer ask themselves, “Why am I doing this?” I should also add that not all friction is avoidable, but a large concentration of it can be reduced through a little testing and optimization. In today’s post, I wanted to share with you a recent experiment to identify and reduce friction, which you …continue reading

How to Design a Conversation of Impact

We all have our fair share, most of us probably agree that there must be a more productive way to run many of them, especially since they occupy a large chunk of worklife. Meetings continue to be both a curse and a blessing of working with others, especially in larger organizations or across teams. A recent story on Quartz# puts a dollar sign on the lost productivity in bad meetings: A Bain & Company study of one firm estimated that one weekly meeting of an executive committee created 300,000 hours of extra work—including the prep, additional meetings, and followup that cascaded …continue reading

The rise & rise of Under Armour into a Super Brand

Did you know that Under Armour is now the number 2 sports apparel brand in America overtaking Adidas? This is despite the World Cup where Adidas are an official sponsor. They are now only behind Nike but with 22 successive quarterly profit increases surely it’s a matter of time before they overtake them too. American’s love an under-dog and that’s where Under Armour began and is positioned against the much more conservative and corporate Nike, Adidas and Puma. Read more on The rise & rise of Under Armour into a Super Brand… The Wall Blog

Landing Page Optimization: Leveraging perception to tip the value scale (Part 2)

Tweet Last week, I wrote about the importance of considering the value exchange scale in your marketing campaigns. I explained how increasing the perceived value of a product to your consumer can transform something as simple as a rock found in your backyard into the must-have toy sensation of the season — the Pet Rock. This week, I’m going to share some more tactics to use this scale to impact your marketing efforts, but I must warn you, things are going to get a little deeper. I recommend reading last week’s article before you proceed. Just to recap, Value Force is …continue reading

How Audio Branding Simplifies A Brand’s Communications

The following is a guest post from Future Buzz community member Colleen Fahey. One of the difficulties of managing a brand’s content (and overall) strategy is making sure that, despite the various messages and methods used, all efforts consistently reflect well on the brand — providing an opportunity to create coherence and meaning in a distinctive way. As new communication channels are developing and current channels are evolving, marketers need to gain consistency across all mediums and customer touch points more than ever. Add in the fact many new touch-points are audio-enabled, brands must devise a strategy that guides the …continue reading

What’s Ello all about and should we be worried about its anti-ad stance?

Ello is the new ‘social network’ (no-one actually describes themselves as a social network) from independent developers, including Paul Budnitz, founder of the toy company Kidrobot. It publically declares that: “Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data.” Read more on What’s Ello all about and should we be worried about its anti-ad stance?… The Wall Blog

Be a Part of Social Network

The way whole world is getting exaggerated cannot be questioned. The population explosion has been the main reason that people are getting settled in different regions around the world. The instances can be taken from our lives as well when we get separated from our near and dear ones and it happens just due to our endeavor of finding good avenues of life. Earning money and making a good future might cost so many things but the biggest cost that one has to bear is that they have to make it at the cost of their kith and kin. Sometimes it is seen that parents have to send their wishes to their child by mail.

In order to escape from the above mentioned situations, social networking is providing a helping hand. One usually comes up with queries as what is the need for social networking when personal and face to face can be there. But this can be answered by taking the support of the situations when time and distance play important roles and such kind of communication is not possible. Thus, to make sure that links are maintained and no time and distance are the cause of the weakness among relations, social networking is establishing its spheres. It has been mushrooming at a very fast pace and every individual is getting into touch with it in order to be in the touch with their near and dear ones.

Social networking has been an integral part of every individual as no one can imagine their life without it as reported by a web design and development company in Birmingham, Kimberley Jane Design. Apart from that, there are so many facilities that are being provided by it that people simply become use to it and then grab an efficiency into it. Facebook, Orkut, Watt app and so on are the names that are preferred while talking about social networking. People who get registered on them get to know about those varied features that all these sites have. The only promise that they offer is to maintain a cordial relation with those who are sitting at a far off place from you. These sites help to share pictures, videos as well as applications so that a good intimacy can be there and every new thing can be shared. Nowadays, wishing someone on their special day at some far off place is not a difficult task. Even people have developed such a network that the whole word seems like a global village where we can communicate to anyone as per our desire. This is especially true of workplace social activity - many employees would rather use their own devices than have devices given them to them, this idea known as 'BYOD' or 'bring your own device solutions' is a very different way of working.

Social networking comes up with many advantages as it is the base pillar that is bridging the gap between people who are away. The provision of video chatting has made the concept easier. The usage of these sites is very easy that even a layman can get to use them and earn a proficiency in them. Social networking is so user friendly that people can easily become their part and then they can take part in the process of getting linked with the rest of the world. Its sharing capacity has made the things attractive as people love to share with those who are very important to them.