Social marketing blog

Wednesday, October 1, 2014

WTF of Business at Saddleback Leather Co.

Guest post by John Bergquist (@JohnFlurry), who leads Content and Communications at Saddleback Leather Co. So much has changed in business in the past 20 years. And it continues to change daily. As Brian has said before, today a business has to engage… or die. And you know what? That delights me. It is the way it used to be. Shopkeepers knew their customers very well. They didn’t need mechanical analysts or teams of test consumers to determine how to best serve them; they heard it directly from the customer. A year ago el Presidente Dave Munson asked me to …continue reading

You Should Avoid All Types Of Sugars (Natural & Artificial)

Previously I wrote a post predicting in the future sugar would be viewed much the same way we view cigarettes today (it is, in a word: toxic). Since then, I’m pleased to see that Dr. Lustig’s research linked in my previous post has continued to be shared, the latest example of which was via 2014 documentary entitled Fed Up. Here’s the trailer if you didn’t see it yet (definitely worth watching the documentary in full when you get a chance): In case you didn’t catch on by now, the singular substance most responsible for obesity and the health crisis globally is (you guessed it) …continue reading

Born Digital: Meet Generation C, a new generation of connected customers

Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Everything was business as usual until it wasn’t. Nothing is permanent. As in life, things change. And so is true in the world of business. The models and practices that have been taught for generations are tested in a time when customer and employee behaviors and resulting expectations are evolving without official study, strategy and systematic transformation. Digital Darwinism: Survival of the Fitting Technology …continue reading

Roadblock on the big data highway

Big data was supposed to be the next big thing but while a few brands are exploiting it, many are not even ready to try. The fact is most companies are still not ready, there is critical housekeeping to do first. The key task facing most marketing directors is getting their existing data into order. That means investing in data consolidation and developing clearly defined measurement norms. Read more on Roadblock on the big data highway… The Wall Blog

Website Optimization: 6 tips for effective 404 pages

Tweet I’ve come across some beautifully designed 404 pages over the years. However, once the one second of artistic appreciation ends, I’ve been left confused and lost. The designers of those pages, whether Web designers or marketers, missed a great opportunity. Your 404 page should have two objectives: Notify visitors they’ve encountered a problem of some sort while landing on the page they wanted Guide the visitor to what they wanted or to something else of value A 404 page doesn’t have to be a dead end, or even a “Go to [Homepage]. Do not pass Go. Do not collect …continue reading

A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences

This is the story of when ZMOT met UMOT… Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is only part of the story now. The experiences that people have and in turn share is created a powerful collective …continue reading

Email Optimization: Testing best time of day and day of week for email interaction

Tweet When do you check your personal email? Do you let it build up throughout the work week and go through it during the weekends? Do you check it on Monday when you’re also sorting through your work email? Or do you check it while you’re at lunch or on a quick, but much-needed, break from work? In today’s MarketingExperiments Blog post, we’re going to explore which times of the day and days of the week people are most likely to interact with their emails — two questions of optimal interest for any emailing campaign.   Testing  the time of day …continue reading

Intrinsic, Appropriate, Original

Making Sense: Intrinsic Marketers regularly use over 100 software programs. ChiefMartec: Most software programs we use are what I call ambient software — they’re either invisible or you don’t consciously think of them as software when you use them. [...] It’s the opposite of convergence into a handful of software providers. It’s ubiquity — we’re hurling towards a future where every company is a software company to some degree. A message from Tim Cook about Apple’s commitment to your privacy. Apple: A few years ago, users of Internet services began to realize that when an online service is free, you’re not the …continue reading

Search Marketing: How a simple copy change increased conversion 21%

Tweet Serving customers effectively starts with intelligence. It’s not the kind of intelligence needed to solve Sudoku puzzles or carry home a victory on trivia night, but rather it’s what you really know about your customers: What keeps them up at night? How could your product or service transform their careers? How could what you’re offering transform their businesses? Yes, to serve your customers effectively, you have to understand how your products or services are relevant enough to effectively relate to their needs. It’s also worth mentioning that PPC testing can help you build your customer theory, often on the …continue reading

What if Customers Were the Service?

Below is a post I wrote circa 2007 for FastCompany.com where my contributor role was to write about customer conversation. In the early days of blogging we had quite the discussions in the comments section — an example of collaboration in thinking together about a topic. Collaboration is one of the three themes I will highlight in my bold talk at Inbound (tomorrow). Thanks to technology, marketing and business have become more complex. Complexity requires, actually demands, collaboration. Our skills and experience are not just additive when working together: they are exponential. Because in many instances what has the most …continue reading

Be a Part of Social Network

The way whole world is getting exaggerated cannot be questioned. The population explosion has been the main reason that people are getting settled in different regions around the world. The instances can be taken from our lives as well when we get separated from our near and dear ones and it happens just due to our endeavor of finding good avenues of life. Earning money and making a good future might cost so many things but the biggest cost that one has to bear is that they have to make it at the cost of their kith and kin. Sometimes it is seen that parents have to send their wishes to their child by mail.

In order to escape from the above mentioned situations, social networking is providing a helping hand. One usually comes up with queries as what is the need for social networking when personal and face to face can be there. But this can be answered by taking the support of the situations when time and distance play important roles and such kind of communication is not possible. Thus, to make sure that links are maintained and no time and distance are the cause of the weakness among relations, social networking is establishing its spheres. It has been mushrooming at a very fast pace and every individual is getting into touch with it in order to be in the touch with their near and dear ones.

Social networking has been an integral part of every individual as no one can imagine their life without it as reported by a web design and development company in Birmingham, Kimberley Jane Design. Apart from that, there are so many facilities that are being provided by it that people simply become use to it and then grab an efficiency into it. Facebook, Orkut, Watt app and so on are the names that are preferred while talking about social networking. People who get registered on them get to know about those varied features that all these sites have. The only promise that they offer is to maintain a cordial relation with those who are sitting at a far off place from you. These sites help to share pictures, videos as well as applications so that a good intimacy can be there and every new thing can be shared. Nowadays, wishing someone on their special day at some far off place is not a difficult task. Even people have developed such a network that the whole word seems like a global village where we can communicate to anyone as per our desire. This is especially true of workplace social activity - many employees would rather use their own devices than have devices given them to them, this idea known as 'BYOD' or 'bring your own device solutions' is a very different way of working.

Social networking comes up with many advantages as it is the base pillar that is bridging the gap between people who are away. The provision of video chatting has made the concept easier. The usage of these sites is very easy that even a layman can get to use them and earn a proficiency in them. Social networking is so user friendly that people can easily become their part and then they can take part in the process of getting linked with the rest of the world. Its sharing capacity has made the things attractive as people love to share with those who are very important to them.