Social marketing blog

Saturday, July 26, 2014

The writing is on the wall for TV too

Measurement within print advertising has come under fire recently, criticism that online advertising has been seeing for sometime – not least from chair of Thinkbox, Tess Alps. This is not the first time that transparency across online advertising has been compared unfavourably to other channels, and it is often TV that is held up as a shining example of an advertising model, but we often forget where it falls down and where online excels in terms of measurement and accountability. Read more on The writing is on the wall for TV too… The Wall Blog

Live Your Brand the Way Your Customers Do

I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer …continue reading

The 2014 State of Digital Transformation

Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared insights, advice and cautionary tales from those on the …continue reading

What to expect when you’re converging

Weber Shandwick recently conducted research investigating the trend of ‘hybridised’ marketing and communications functions. Ten chief communications and marketing officers (“CCMOs”) shared insights into the drivers and benefits of convergence at their organisations, as well as the challenges they faced in the process of integrating two traditionally disparate functions. Our study reveals firsthand knowledge about what to expect when integrating communications and marketing. Read more on What to expect when you’re converging… The Wall Blog

Taking social seriously: the real World Cup winners

Most tweeted, most memed, most watched on two or even three screens, most ripped to YouTube, the list of mosts goes on and on for social sharing and interaction in the World Cup (can we say World Cup now it’s over without fear of litigation? Hope so). Read more on Taking social seriously: the real World Cup winners… The Wall Blog

Soon Everyone Will Own A Smartphone

I previously shared research on smartphone ownership that showed more than 50% of Americans own a smartphone. In that post I noted the day will come sooner rather than later that everyone has one: of all ages and demographics. The price is within reach for all and the improvements to your life are far too great to ignore. So I was pleased to see this research get published today showing that now 70% of Americans are using smartphones: As the laggards catch-up (this will happen very quickly: smartphones provide great benefits to even groups you wouldn’t expect, such as the …continue reading

Social Media is Lost Without a Social Compass

Marcia W. DiStaso and Denise Sevick Bortree recently published a university-level textbook to address an important topic by the same name, The Ethical Practice of Social Media in Public Relations. As they were wrapping up the editing of the book, I was asked to contribute the foreword. Upon reading some of the manuscript, the answer was, YES! Of course, I asked if I could share it here with you and I’m happy to announce that it’s included below… About The Ethical Practice of Social Media in Public Relations Given the high rate of social media use by the public, organizations …continue reading

The Disconnect in Connecting the Workplace

There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity. The world is becoming a much smaller place as a result. Chances are that you are connected in one network or another to people in at least 12 other countries. Although social networking and smartphones are relatively new as a staple in the everyday life of adults and kids, how we as consumers use these networks and devices is outpacing how we as employees use technology in the workplace. Over time, how we make decisions as consumers, …continue reading

Customer Acquisition in 2014

Customer acquisition in 2014 requires a blend of digital tactics. Companies are increasing digital budgets across the board, with larger, more digitally mature organizations expanding theis social media spends. [via] +++ Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here. Conversation Agent – Valeria Maltoni

Why Being Nimble Was the Key to Success for This Social Media Strategist

Tweetable Moments Companies must be very fluid in making decisions that articulate a company’s persona in the media. nickciceroTweet This An Interesting Social Start Nick Cicero has always been a musician. Since the age of six, he’s played the trumpet and went to college to pursue his jazz trumpet career. Because he was entering higher education around the same time that the internet was taking off along with many high-level desktop applications, he began composing music commercially for media companies, brands, and individuals. He quickly learned how to operate the tools through online forums and other social media. Soon enough, he realized that …continue reading

Be a Part of Social Network

The way whole world is getting exaggerated cannot be questioned. The population explosion has been the main reason that people are getting settled in different regions around the world. The instances can be taken from our lives as well when we get separated from our near and dear ones and it happens just due to our endeavor of finding good avenues of life. Earning money and making a good future might cost so many things but the biggest cost that one has to bear is that they have to make it at the cost of their kith and kin. Sometimes it is seen that parents have to send their wishes to their child by mail.

In order to escape from the above mentioned situations, social networking is providing a helping hand. One usually comes up with queries as what is the need for social networking when personal and face to face can be there. But this can be answered by taking the support of the situations when time and distance play important roles and such kind of communication is not possible. Thus, to make sure that links are maintained and no time and distance are the cause of the weakness among relations, social networking is establishing its spheres. It has been mushrooming at a very fast pace and every individual is getting into touch with it in order to be in the touch with their near and dear ones.

Social networking has been an integral part of every individual as no one can imagine their life without it as reported by a web design and development company in Birmingham, Kimberley Jane Design. Apart from that, there are so many facilities that are being provided by it that people simply become use to it and then grab an efficiency into it. Facebook, Orkut, Watt app and so on are the names that are preferred while talking about social networking. People who get registered on them get to know about those varied features that all these sites have. The only promise that they offer is to maintain a cordial relation with those who are sitting at a far off place from you. These sites help to share pictures, videos as well as applications so that a good intimacy can be there and every new thing can be shared. Nowadays, wishing someone on their special day at some far off place is not a difficult task. Even people have developed such a network that the whole word seems like a global village where we can communicate to anyone as per our desire. This is especially true of workplace social activity - many employees would rather use their own devices than have devices given them to them, this idea known as 'BYOD' or 'bring your own device solutions' is a very different way of working.

Social networking comes up with many advantages as it is the base pillar that is bridging the gap between people who are away. The provision of video chatting has made the concept easier. The usage of these sites is very easy that even a layman can get to use them and earn a proficiency in them. Social networking is so user friendly that people can easily become their part and then they can take part in the process of getting linked with the rest of the world. Its sharing capacity has made the things attractive as people love to share with those who are very important to them.